Lifetime Announces Strategic Partnership with Rothbury Group - Scoop
Lifetime Announces Strategic Partnership with Rothbury Group - Scoop
One of New Zealand’s strongest financial services businesses was created today following the announcement by Lifetime Group of its national strategic partnership with insurance brokerage Rothbury Group Limited.
The deal involves three key transactions, including an exchange of assets and expertise. This includes:
• Lifetime taking over Rothbury Life (Rothbury’s life insurance and mortgage division).
• Rothbury acquiring Lifetime’s General Insurance Brokerage.
• Rothbury purchasing a 19.5% ‘cornerstone’ of Lifetime shares.
Market & Portfolio Update: July 2026
Early in the month, renewed tension in the Middle East briefly pushed Brent crude oil above US$100 a barrel, which lifted energy prices and brought inflation concerns back into focus.
Lifetime Book Club: Paradox of Choice by Barry Schwartz
In The Paradox of Choice, psychologist Barry Schwartz explores a curious feature of modern life: while freedom and choice are undoubtedly valuable, there can come a point where having more options makes decisions harder, increases our expectations and leaves us questioning whether we made the right choice at all.
From what to buy and where to eat to decisions about careers, relationships and money, Schwartz looks at the hidden mental cost of constantly comparing our options – and makes the case that sometimes, simplifying our choices can leave us better off.

